The McAvoy Group is an offsite construction company based in Lisburn, Northern Ireland. The business had weathered a challenging time but had successfully secured private equity backing. It needed PR consultancy to support the team in driving an ambitious new growth strategy, along with reputation management advice, as it sought to reposition the business with a new management team in place.
A strategic marketing and communications programme repositioned the McAvoy brand, with news articles celebrating successes from new project wins, framework appointments and key construction milestones. Innovation is a major strength for McAvoy Group, which became a pillar for PR, with thought leadership demonstrating the wealth of knowledge, expertise and experience within the senior leadership team.
PR activity to cement credibility and illustrate its successful track record underpinned McAvoy’s commercial strategy as it sought to build its order book. Content creation was an important part of the comms plan, with case studies and opinion pieces written for the website and shared across social channels.