The Strategic Land Group (SLG) is a land promoter working with landowners and housebuilders across the UK. SLG had developed an established presence within the industry and benefits from a highly knowledgeable managing director with strong views on the planning system and housing crisis. However, SLG had no media profile and wanted to build its brand and raise awareness of its services with landowners, driving new enquiries and supporting the acquisition of new sites.
A highly targeted, effective PR and marketing programme helped to build a regular presence for SLG within key industry media. Securing profiling opportunities and issuing reactive comment on emerging news and key industry announcements helped to build Paul Smith’s reputation as an industry leader.
His thought leadership pieces were well-received by editors and resulted in a regular monthly column for Housing Today. Paul is now regularly called upon for insight on the big industry issues, has provided advice to the Number 10 policy team and SLG was included within the BBC’s Housing briefing.
Content creation also played an important role, with digital marketing support to improve search rankings and drive new visitors to the SLG website.