Part of the Henry Boot Group, HBD is one of the UK’s leading property developers. Back in 2017 it was delivering big, exciting projects, including the £250m Kampus scheme in Manchester, but the brand had a minimal media profile. HBD was keen to raise awareness of the business and the brand, communicating more effectively with target audiences.
A targeted PR strategy was effective in building HBD’s profile within key markets. Deals and development news was published in leading industry and regional media. Personal profile plans were produced for senior leaders, with directors contributing to articles on key issues and market dynamics and regularly called upon to input on feature pieces.
PR plays an important role in supporting the business as it grows its development pipeline, cementing credibility and track-record, while working alongside the marketing team to attract new occupiers and new investment to its developments across the country.
Reputation management is an important piece of the puzzle for any business and a comprehensive crisis communications strategy was created to ensure that HBD is well-equipped to deal with any emerging issues.