An initial project was extremely successful and the business opted to appoint McCallum Communications on a retained basis. Articles were featured in a range of titles, from Mix and Place North West through to the Liverpool Echo and Insider. Aztec was also shortlisted for several prestigious awards, including the Mixology North Awards.
Azetc Interiors is a fit-out, refurbishment and construction business based in Liverpool. CEO Neal Maxwell was looking for smart PR and marketing consultancy to support the launch of its new website and to raise awareness of the Aztec brand and its offering within target sectors.
Media relations activity secured a host of press articles, which were shared across its social channels, driving brand awareness and demonstrating its track record and the caliber of projects entrusted by clients.
A targeted social media strategy ensured that posts were on-message and engaging successfully with target audiences.
Content was key to the brief, with regular weekly blogs and expert insight pieces tailored to boost search results and drive visitors to the website.