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Social media strategy

Every business will benefit from a professional and engaging social media presence – today, social media is not simply about broadcasting news and promotional material but an additional channel of communication.

A business’ social media channels reflect the brand and its values and is an important indicator of its credibility. A company with no social media channels – or a presence that is poorly run and maintained – will affect its credibility and its reputation and, over time, could impact on potential opportunities in the future. From sales through to recruitment, social media has an important role to play in strategy and operations.

Social media is an intrinsic part of any PR strategy yet every channel is not appropriate for every business -we work with clients to ascertain the appropriate social media channels to reach their target audiences, producing creative content that is relevant and interesting while engaging and growing those communities.


Part of the Henry Boot Group, HBD is one of the UK’s leading property developers. Back in 2017 it was delivering big, exciting projects, including the £250m Kampus scheme in Manchester, but the brand had a minimal media profile. HBD was keen to raise awareness of the business and the brand, communicating more effectively with target audiences.
JMW Solicitors is one of the UK’s leading full-service law firms, with offices in Manchester, Liverpool and London. The firm has continued to see strong year-on-year growth and needed an effective PR strategy to maintain a strong brand presence across private client and commercial, and to help drive new enquiries.
The Strategic Land Group (SLG) is a land promoter working with landowners and housebuilders across the UK. SLG had developed an established presence within the industry and benefits from a highly knowledgeable managing director with strong views on the planning system and housing crisis. However, SLG had no media profile and wanted to build its brand and raise awareness of its services with landowners, driving new enquiries and supporting the acquisition of new sites.
The McAvoy Group is an offsite construction company based in Lisburn, Northern Ireland. The business had weathered a challenging time but had successfully secured private equity backing. It needed PR consultancy to support the team in driving an ambitious new growth strategy, along with reputation management advice, as it sought to reposition the business with a new management team in place.
Azetc Interiors is a fit-out, refurbishment and construction business based in Liverpool. CEO Neal Maxwell was looking for smart PR and marketing consultancy to support the launch of its new website and to raise awareness of the Aztec brand and its offering within target sectors.

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