Our offer is simple – compelling communications
that delivers results.

Media Relations

A targeted media relations plan is the foundation of any successful PR strategy. The media landscape is continually evolving across broadcast, digital platforms, print and online media and gaining share of voice is competitive.

McCallum Communications will create a targeted media relations plan for your business, tailored to your objectives.

We will craft a comprehensive activity schedule that will include a range of media targets, from national and regional media and sector titles through to radio and broadcast, podcasts and leading industry events.

Instead of issuing endless press releases (although they of course have their place!) we take a more creative approach, positioning businesses as leaders in their field; game-changers, innovators – whatever the brief.

Trusted by journalists and with enviable media contacts, we will make sure that your message cuts through the noise to be heard, understood and remembered by the right people, at the right time.


Part of the Henry Boot Group, HBD is one of the UK’s leading property developers. Back in 2017 it was delivering big, exciting projects, including the £250m Kampus scheme in Manchester, but the brand had a minimal media profile. HBD was keen to raise awareness of the business and the brand, communicating more effectively with target audiences.
JMW Solicitors is one of the UK’s leading full-service law firms, with offices in Manchester, Liverpool and London. The firm has continued to see strong year-on-year growth and needed an effective PR strategy to maintain a strong brand presence across private client and commercial, and to help drive new enquiries.
The Strategic Land Group (SLG) is a land promoter working with landowners and housebuilders across the UK. SLG had developed an established presence within the industry and benefits from a highly knowledgeable managing director with strong views on the planning system and housing crisis. However, SLG had no media profile and wanted to build its brand and raise awareness of its services with landowners, driving new enquiries and supporting the acquisition of new sites.
The McAvoy Group is an offsite construction company based in Lisburn, Northern Ireland. The business had weathered a challenging time but had successfully secured private equity backing. It needed PR consultancy to support the team in driving an ambitious new growth strategy, along with reputation management advice, as it sought to reposition the business with a new management team in place.
Azetc Interiors is a fit-out, refurbishment and construction business based in Liverpool. CEO Neal Maxwell was looking for smart PR and marketing consultancy to support the launch of its new website and to raise awareness of the Aztec brand and its offering within target sectors.

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