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Latest news and views from McCallum Communications

UKREiiF 2024 – worthwhile investment or expensive talking shop?

As an Independent PR and marketing consultant, it's important that time out of the office for any networking and learning is a good investment - and, let's face it, UKREiiF is pretty costly to attend. But given the growth of the event in recent years, and positive feedback from clients and contacts, I bit the bullet and decided to join what felt like the entirety of the UK's real estate industry and head to Leeds.
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Proximity crowned Newcomer of the Year at the 2024 North West Insider Property Awards

Proximity swiped the Newcomer of the Year Award at the North West Insider Awards
HBD to deliver new scheme at Welwyn Garden City

HBD to bring forward £20m GDV scheme at Welwyn Garden City

HBD is to bring forward a new industrial and logistics scheme at Welwyn Garden City.
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Mono Capital reveals vision for Frodsham residential scheme

Mono Capital has revealed its vision for a new residential scheme, transforming Frodsham's former bank.
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HBD’s Executive Director Adam Brady spoke with BTR News

HBD's Adam Brady spoke with BTR for a Q&A on the challenges and opportunities facing the industry and HBD's ambitions for 2024 and beyond.
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Merchant Land secures planning for London residential scheme

Developer Merchant Land has secured planning permission for an exciting new residential scheme in Hounslow, London.
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What is Synapse and could it really be the end for email pitches?   

The launch of the Synapse platform has caused controversy within the PR industry this week - but what is it all about and what does it mean for PR? Is it really the end for email pitches?
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What can PR do for my business?

Since January, I’ve received a lot of calls from business owners who are keen to understand the role PR can play as part of their marketing strategy. They know that PR is important and want to know what it can do for their company. Hopefully this blog offers some answers for those wondering whether PR is appropriate, whether it warrants the financial investment and, crucially, how results will be measured.
Chris O'Shea

British Gas’ brand cannot be rehabilitated by deflecting blame

British Gas is a damaged brand that will need an honest, sincere approach to this latest crisis if its reputation is to be rehabilitated. What it doesn’t need are cynical attempts to deflect blame for its failure to protect vulnerable customers.

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